In this article we’ll cover the essential information that will help you to choose and grow in the right direction.
- Get an intro to essential Digital Marketing Skills for Executive’s Growth
- What is Digital Marketing (DM) and why it is gaining momentum every day
- What and Why a Successful Manager or an Entrepreneur must need to know about DM (Skills & Strategies)
- Receive insights for making right decision for career change
- Explore if learning digital marketing is right for you or not.
Let’s understand the Fundamentals FIRST.
What is Digital Marketing?
Digital marketing is the component of marketing that mostly uses the virtual world. The use of the social media platforms, internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products, projects, services or brands (individuals and organizations) for achieving targeted business growth and build online brand presence for future growth.
Why Digital Marketing?
Digital Marketing equip you with digital growth tools and help you plan the effective digital marketing strategies to reach your potential customers at the right time and adapt to an evolving market for business growth. Young professionals must know and learn the right skills and do authentic certifications, to grow exponentially in their present career track or change to new professional career tracks as a Digital Marketing Specialist, Marketing Analyst, Content Marketing Specialist, SEO Specialist, Social / Online Media Planner
The NxtGen Executives must learn at least Foundational Digital Marketing Skills and may dive even deeper depending on the company size and its digital brand strategy. Digital marketing is multidisciplinary, encompassing a variety of marketing channels, skills, and growth tactics. A digital marketer executive or manager can be a full-time role on its own and a potential career growth track for Management and IT / ITeS related professionals. But in general, a young executive seeking a leadership role, must be fully aware of its emerging trends and if possible, know the applied side of digital marketing and social media marketing tools.
Essential Digital Marketing Skills for Executives
- Strategic Thinking Skills
- Creative Thinking Skills
- Social Media Marketing Skills
- Email Campaign Planning / Marketing Skills
- Data / Web Analytics Skills
- SEO / Paid Search / Search Engine Advertising (SEA) Skills
- Content Writing / Copy Writing Skills
- Visual Presentation Skills (Graphic Designing, A/V Editing Skills)
Beside all the above must have or essential skills the Fundamental and Functional Knowledge of UI / UX / CX / CRM and Influence Marketing Customer Retention Policies etc will be added advantage for exponential growth